Jun 1, 2022
2 min read
Babba C Rivera - Founder of Ceremonia & a Forbes 30 under 30
Babba C Rivera is that smart, successful woman who also happens to be gorgeous, stylish
nice. She's Swedish and of Chilean descent, but has called NYC home since early 2015. An award-winning brand marketing professional (Forbes 30 under 30), she has experience working in fashion and tech in Stockholm, Berlin and New York, and has been featured in publications includingVogue
After working on the launch ofUber
in Sweden, she moved to NYC to be its Head of Partnerships, and ran the company's largest consumer partnerships with brands including Evian,Rag & Bone
and Lyst. She left for a position as Director of Brand Marketing at a then-unknown luggage company,AWAY
, and after she helped scale it to a household name she set out to found her own business — all before hitting 30.
now works to merge the gap between the agency world and the uprise of fast-moving, direct-to-consumer brands with her company,Bybabba
– a next-gen agency, based in New York. She is also the founder of beauty brand,Ceremonia
. And she's a board member of game tech companyLeo Vegas
and accessories brandATP Atelier
. She is also a wife, mother, and the co-founder of women in business network HER USA.
Read on for travel inspiration from Babba C Rivera.
What hotel room design element can you not live without?
I cannot live without a good hotel bathrobe! Staying in hotels for me is a form of self-care and nothing feels more like self-care than coming home after a long day and putting on a cozy robe and a face mask.
Travel can be about the little luxuries, like an amazing cup of coffee. Where was the best one you've had?
in Stockholm, Sweden is a favorite spot of mine for a delicious coffee and cinnamon bun.
Anxiety and burnout are side effects of modern living. How do you combat them?
It is about taking advantage of those little moments you have during the day to really check in and recharge. I download meditation sessions on my phone before takeoff, and take the offline moment in-flight to focus on calming. I also have a full skincare routine during my flights, using sheet masks,Vintner’s Daughter serum
with a floral essence and the Tata Harper essential oil rollers for anti-stress.
You travel a lot for work – what are your tips for making it as easy and relaxing as possible?
I always try to stay in hotel rooms with a bathtub or really luxurious showers, nice robes and an amazing staff.Bank Hotel
in Stockholm is definitely a new favorite for me- their staff is incredibly accommodating.Nobis Hotel
in Copenhagen is another favorite. Both hotels have great bath amenities and a super helpful staff. On top of that, they both have great restaurants within the hotel which makes it easy (and so convenient) to host business meetings at the hotel, over breakfast or lunch.
What's your go-to outfit for getting through security quickly, and still looking good?
I love sets! My go-to right now is the Rag Doll set, paired with furry Gucci slippers. The set is wool, so it keeps me warm but it is still breathable and the slippers are so easy when going through airport security.
Who is your dream co-pilot or travel partner?
My dog Blue! She brings a source of zen to any destination.
Travel alone or with someone else?
With someone else.
Is in-flight wifi a good idea?
Fantasy minibar/fridge item?
Kombucha and milk chocolate.
Favourite travel app?
! The app summarizes books into condensed 25-minute podcast episodes.
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