Date of last revision: August 22, 2025
Effective Date: This Privacy Policy is effective for new accounts created on or after August 22, 2025. For existing users, it will take effect on September 15, 2025.
This privacy policy applies between you, the User of this Website and Safara Travel, Inc. (“Safara”, “us”), the owner and provider of this Website. Safara takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.
If you are a resident of California or another U.S. jurisdiction that provides specific privacy rights, you may also have additional rights under applicable state law.
Please read this privacy policy carefully.
1. DEFINITIONS AND INTERPRETATION
1.1 Definitions
In this privacy policy, the following definitions are used:
- Cookies: a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);
- Data Protection Laws: any applicable laws relating to the processing of personal Data, including without limitation the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the UK Data Protection Act 2018, the California Consumer Privacy Act (CCPA), and other applicable national or state privacy laws;
- GDPR: the General Data Protection Regulation (EU) 2016/679;
- Safara, or Us: Safara Travel, Inc. a Delaware Corporation located at 1209 Orange St. Wilmington, DE 19801
- User or You: any third party that accesses the Website and is not either (i) employed by Safara Travel, Inc. and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Safara Travel, Inc. and accessing the Website in connection with the provision of such services; and
- Website: the website that you are currently using, https://www.safara.com/, and any sub-domains of this site unless expressly excluded by their own terms and conditions.
1.2 Interpretation
In this privacy policy, unless the context requires a different interpretation:
- the singular includes the plural and vice versa;
- references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
- a reference to a person includes firms, companies, government entities, trusts and partnerships;
- "including" is understood to mean "including without limitation";
- reference to any statutory provision includes any modification or amendment of it;
- the headings and sub-headings do not form part of this privacy policy.
2. SCOPE OF THIS PRIVACY POLICY
2.1 Application
This privacy policy applies only to the actions of Safara and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.
2.2 Data Controller Role
For purposes of the applicable Data Protection Laws, Safara is the "data controller". This means that Safara determines the purposes for which, and the manner in which, your Data is processed.
3. DATA COLLECTED
3.1 Types of Data Collected
We may collect the following Data, which includes personal Data, from you:
- contact Information such as email addresses and telephone numbers;
- IP address (automatically collected);
- web browser type and version (automatically collected);
- operating system (automatically collected);
- a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected);
- booking and reservation details (including check-in/out dates, property selected, room type, and special requests);
- payment and billing information (including card details, billing address, and transaction history);
- loyalty, credits, and rewards program balances and activity;
- referral program participation and related information;
- stay preferences (such as room type, bed type, dietary restrictions, accessibility needs);
in each case, in accordance with this privacy policy.
4. HOW WE COLLECT DATA
4.1 Collection Methods
We collect Data in the following ways:
- data is given to us by you; and
- data is collected automatically.
5. DATA THAT IS GIVEN TO US BY YOU
5.1 User-Provided Data
Safara will collect your Data in a number of ways, for example:
- when you contact us through the Website, by telephone, mail, e-mail or through any other means;
- when you provide details through the Website;
- when you make a booking through the Website;
- when you elect to receive marketing communications from us;
in each case, in accordance with this privacy policy.
6. DATA THAT IS COLLECTED AUTOMATICALLY
6.1 Automatically Collected Data
To the extent that you access the Website, we will collect your Data automatically, for example:
- we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.
- we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed "Cookies".
7. OUR USE OF DATA
7.1 Purposes of Processing
Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:
- internal record keeping;
- improvement of our products / services;
- to facilitate and confirm hotel bookings and reservations;
- to process payments and issue invoices;
- to operate loyalty, credits, rewards, and referral programs;
- to provide you with service communications, including booking confirmations, trip reminders, urgent updates, and cancellation notices;
- to send you promotional or marketing messages via email or SMS (subject to your opt-out rights);
- to personalize offers and services based on your booking history and preferences;
in each case, in accordance with this privacy policy.
7.2 Legitimate Interests
We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed "Your rights" below).
7.3 Contractual and Legal Obligations
We may also process your Data where it is necessary for the performance of a contract with you (for example, to process your bookings), or to comply with a legal obligation (such as tax or fraud prevention requirements).
7.4 Marketing Communications
For the delivery of direct marketing to you via e-mail, we'll need your consent, whether via an opt-in or soft-opt-in:
- soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under "soft opt-in" consent, we will take your consent as given unless you opt-out.
- for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we'll provide.
- if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed "Your rights" below.
7.5 Advertising and Cookies
We may use your Data to show you Safara ads and other content on other websites. If you do not want us to use your data to show you Safara ads and other content on other websites, please turn off the relevant cookies (please refer to the section headed "Cookies" below).
8. WHO WE SHARE DATA WITH
8.1 Third-Party Data Sharing
We may share your Data with the following groups of people for the following reasons:
- Hotels and accommodation providers – to confirm and administer your reservations and stays;
- Third-party service providers – to support booking, payment processing, communication, and customer support services;
- Payment processors and financial institutions – to complete transactions and manage fraud prevention;
- Rewards and referral partners – to operate Safara Rewards, credits, and referral programs;
- Marketing and communications providers – to deliver promotional and transactional emails, SMS messages, and urgent service notifications;
- Employees, agents, and professional advisors – to provide and improve the Site and Services;
in each case, in accordance with this privacy policy.
8.2 Processor/Sub-Processor Role
In some cases, Safara may act as a processor or sub-processor on behalf of hotels or booking providers, in which case their privacy policies may also apply.
9. KEEPING DATA SECURE
9.1 Security Measures
We will use technical and organizational measures to safeguard your Data, for example:
- access to your account is controlled by a password and a user name that is unique to you.
- we store your Data on secure servers.
9.2 Data Breach Procedures
Technical and organizational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorized access to your Data, please let us know immediately by contacting us via this e-mail address: support@safara.com.
10. ELECTRONIC COMMUNICATIONS
10.1 Communication Channels
By providing your contact details, you agree that:
- Email: We may send you service, transactional, and promotional emails. You can unsubscribe from promotional emails at any time, but service emails (such as booking confirmations and account updates) will still be sent as long as your account is active.
- SMS: We may send automated service, transactional, and promotional SMS messages. Message and data rates may apply. You can opt out at any time by replying “STOP.”
- Phone calls: We may contact you by phone for urgent service updates (e.g., hotel relocation).
11. DATA RETENTION
11.1 Retention Periods
Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfill the purposes outlined in this privacy policy or until you request that the Data be deleted.
11.2 Backups and Archives
Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.
11.3 Retention After Account Closure
We may retain certain data after account closure or forfeiture of credits/rewards to comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.
12. INTERNATIONAL DATA TRANSFERS
12.1 Data Transfers Outside Your Country
Your Data may be transferred to and processed in countries outside of your country of residence, including the United States and other jurisdictions where our hotels, service providers, or partners operate. These countries may not have the same data protection laws as your home country. Where required by law, we implement appropriate safeguards (such as standard contractual clauses) to protect your personal Data during such transfers.
13. YOUR RIGHTS
13.1 Rights Under Privacy Law
You have the following rights in relation to your Data:
- Right to access - the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is "manifestly unfounded or excessive." Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
- Right to correct - the right to have your Data rectified if it is inaccurate or incomplete.
- Right to erase - the right to request that we delete or remove your Data from our systems.
- Right to restrict our use of your Data - the right to "block" us from using your Data or limit the way in which we can use it.
- Right to data portability - the right to request that we move, copy or transfer your Data.
- Right to object - the right to object to our use of your Data including where we use it for our legitimate interests.
- To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: support@safara.com.
13.2 Complaints
If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority.
13.3 Keeping Information Current
It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.
14. LINKS TO OTHER WEBSITES
14.1 External Links
This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.
15 CHANGES OF BUSINESS OWNERSHIP AND CONTROL
15.1 Transfers of Ownership
Safara may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Safara. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
15.2 Disclosure to Prospective Buyers
We may also disclose Data to a prospective purchaser of our business or any part of it.
15.3 Privacy Protections in Transfers
In the above instances, we will take steps with the aim of ensuring your privacy is protected.
16. COOKIES
16.1 Use of Cookies
This Website may place and access certain Cookies on your computer. Safara uses Cookies to improve your experience of using the Website. Safara has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.
16.2 Legal Compliance
All Cookies used by this Website are used in accordance with applicable data protection and privacy laws.
16.3 Cookie Consent
Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Safara to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.
16.4 Types of Cookies
This Website may place the following Cookies:
- Strictly necessary cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
- Analytical/performance cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies: These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
16.5 Cookie List
You can find a list of Cookies that we use in the Cookies Schedule.
16.6 Browser Settings
You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.
16.7 Deleting Cookies
You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalization settings.
16.8 Browser Updates
It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.
16.9 More Information
For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer.
17. MISCELLANEOUS
17.1 Transfer of Rights
You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.
17.2 Invalid Provisions
If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.
17.3 Waivers
Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
17.4 Governing Law and Jurisdiction
This Privacy Policy will be governed by and interpreted according to the laws of the State of Delaware, United States. All disputes arising under the Privacy Policy will be subject to the exclusive jurisdiction of the state courts located in New York County, New York, USA.
18. CHANGES TO THIS PRIVACY POLICY
18.1 Policy Updates
Safara reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations. You may contact Safara by email at support@safara.com.
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